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The launch of one of the most anticipated vehicles in automotive history.
With its iconic two-tone paint job and electric heart, the ID. Buzz is more than just the rebirth of the original bus — it’s a celebration of optimism, an anthem for people who know how to find fun in the everyday. So with that, we invited America to see life half-full, to welcome a pop of color on its roads again, to be hopeful in inspiring a new generation of drivers to “have a little fun”. From film, to OOH, we brought optimism and joy to life within a two-tone world that was anchored by the ID. Buzz.
Photography was shot for Volkswagen USA by João Canziani.