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In 2021 Volkswagen has launched the smallest SUV in its fleet, TAOS. The campaign was centered around the small, joyful experiences this SUV can take you on. We have partnered with NYC’s Atlas Obscura to reinforce the everyday joys of life and send the consumers on extraordinary adventures just by scanning a QR code on the wild postings that were placed all over NYC. Headlining the experience with a Times Square billboard advertising the TAOS and the experience.
The campaign was shot by Caleb Kuhl.