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In 2022 we have embarked on a journey of differentiating the Volkswagen visual communications from the sea of sameness in the auto category. In order to do that we’ve analyzed our past and present work and pivoted the visuals closer to what VW communications used to look like, simple and straight to the point, with a simple yet clever headline. In-market campaign for Volkswagen was inspired by the original, iconic and witty visuals that VW is historically known for. The new style of photography has impacted all still imagery that is used in social, digital, print and OOH media.
The campaign was shot by WIlson Hennessy.