Nature Valley

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Nature Valley is a brand that likes to explore new territory, especially when it comes to the great outdoors. The Quietest Show on Earth was an event that featured musician Andrew Bird performing live at an exclusive outdoor show in Yellowstone National Park. Five lucky winners were able to experience this once-in a-lifetime concert and our job was to brand it from the ground up.

We wanted to create a design language that was inspired by the event but still paid homage to the Nature Valley brand. Using the guitar pick as the main iconography, we were able to build out a visual world that applied to the entire event, including posters, t-shirts, websites, advertising, tickets, etc.