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In 2024, we have updated the look and feel of the digital/social/retail work with the creative and the tone of voice that is reminiscent of the original Volkswagen work from the 1960’s and 70’s. The writing became more conversational and engaging, limiting the amount of car jargon that the competition is known for. The visual world was stripped back to the basics of white studio, where the cars and the talent can shine without much distraction. This visual look is translated into all mediums of communication of the brand on the retail level.
The campaign was shot by Dan Burn-Forti.