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HeadCount is a non-partisan, non-profit organization that uses the power of music to register voters. This concept identity was created in order to launch a massive concert and social action campaign featuring top-name musical talent and hard hitting multimedia content focused on getting big money out of politics.
This was not just another concert. The goal was to create a sub-brand under the HeadCount umbrella that would become its own movement to spark and sustain long-term change. “We The People: Declare Independence from Big Money In Politics” was born with this idea in mind.